Monkey DVDs (UK) - Ideas - PR Ideas

Since the Monkey DVDs will include all 52 episodes (39 dubbed & 13 undubbed / subtitled), a good tagline to use in the PR might be something like:

"... the Monkey DVDs will feature all 52 episodes - every episode of Monkey EVER MADE! (13 of these episodes have never before been seen outside Japan!)..."

and/or

"For the first time anywhere in the world, every single Monkey episode that was ever made will be released on DVD"

Other important messages to put across in the PR

VERY, VERY IMPORTANT - a common theme I'm noticing in the forums is that everyone's big big worry about Monkey is:
"I watched it as a kid, and loved it. I'm wary of watching it now, as it'll probably be really crap, like the Fall Guy and other shows."
On the whole, the feedback from people is along the lines:
"I loved it as a kid, and I thought it must be just because I was a kid... the real reason is because the show is ACE, and as an adult it's EVEN BETTER."

So some crucial messages to get across in the promotion of the TV rerun and also the DVDs and videos, are things like:
(a) "Monkey - great to watch as a kid, EVEN BETTER as an adult."
(b) "Monkey isn't just for kids, it's for adults, it's a show that all generations can enjoy."
(c) "Lots of TV shows you saw as a kid turn out to be crap when you watch them as an adult. Monkey is an exception, it works on many levels, and is MUCH MORE ENJOYABLE as an adult. Don't believe me? Watch it, and see for yourself... you'll be hooked again, just as you were all those years ago."
(d) "Even better than you remember it."
(e) "Really stands the test of time."

I'm going to be using these kinds of "hooks" in my future messages to the forums, and also on my web site.

Masaaki Sakai interviews

An idea that's just come to me is - in the newspaper / magazine PR for the UK Monkey DVDs, why not publish an interview with Masaaki Sakai.

In 2000, I arranged 6 interviews with Masaaki Sakai (the actor who played Monkey) for 2 journalists in the UK, and for 4 journalists in Australia. The 4 Australian interviews were requested by Siren Entertainment, as PR for the Australian Monkey DVD release.

At that time, I was in email contact with Masaaki Sakai's wife, who spoke perfect English. Since they're now divorced, and his management don't want any involvement with the UK Monkey videos / DVDs, it is impossible to arrange any new interviews with him at present. Maybe you'd like to use one or more (or all?) of these interviews in the UK press to accompany the Monkey DVD release?

The interviews are here:
http://www.monkeyheaven.com/interviews_masaaki_actual.html

One of my favourites is this one:
http://www.monkeyheaven.com/masaakifullfrontinterview.html

Here's a list of the 6 interviews, along with:
- The URL where you can find the full interview on www.monkeyheaven.com
- The contact name and email for the article (I contacted all of these people to get permission to use the interviews on my web site)

Hope you find these useful, and decide to publish some of these interviews!

1) Front magazine
http://www.monkeyheaven.com/interviews_masaaki_front.html
Contact: William Chipperfield - WChipperfield@PanAmSat.com or chippys@hotmail.com

2) Guardian newspaper
http://www.monkeyheaven.com/interviews_masaaki_guuk.html
Contact: Richard Vine - richard.vine@guardian.co.uk

3) Rolling Stone magazine (Australia)
http://www.monkeyheaven.com/interviews_masaaki_rsoz.html
Contact: Barry Divola - fluffboy@ozemail.com.au

4) The Australian (Australia)
http://www.monkeyheaven.com/interviews_masaaki_taoz.html
Contact: Kerrie Murphy - murphyk@theaustralian.com.au

5) The Courier-Mail newspaper (Brisbane, Australia)
http://www.monkeyheaven.com/interviews_masaaki_cmoz.html
Contact: Jason Nahrung - jnahrung@tpgi.com.au

6) The Age newspaper (Melbourne, Australia)
http://www.monkeyheaven.com/interviews_masaaki_tanpoz.html
Contact: Trish Maunder - tmaunder@citysearch.com.au

Personal Appearances

By an any of the cast members, but especially Masaaki Sakai.
Also, possibly performances by Godiego, the band who did all the music in Monkey.

Since Glastonbury in particular has all sorts of music on the various stages, it could be a great place for one of the guys from Godiego to come over and do a set (including "Monkey Magic" and other tracks)... also, it could be good for Masaaki Sakai's band Sans Filtre to do a show. Just thought I'd mention it.

About getting Godiego over for festivals - it would be great, I'm not sure how keen they'd be to reform though - although the chance to play in the UK might do the trick. Failing that, even if you could get the vocalist Yukihide Takekawa over (he's the vocalist on Monkey Magic, and most of their songs - and he composed Monkey Magic too), that would still be a worthy substitute. He still performs concerts around Japan, and may well jump at the chance. Again, let's see how the remix single goes first as you say...

BBC - Cult TV web site

On the BBC web site, the Cult Television page:
http://www.bbc.co.uk/cult/
would be a perfect place to get a plug for the Monkey DVDs - as this is *exactly* where Monkey fits into the BBC web site - alongside other cult shows such as Doctor Who, Gerry Anderson, Hitchhikers Guide To The Galaxy etc.

NOTE: On the main page at one point, they were plugging the new DVDs / videos of the cartoon series "Battle Of the Planets". This was originally shown on the BBC, but it's distributed by someone else ("Playback").
They've really gone to town with "Battle of the Planets", and created an "I Love TV - Battle of the Planets" section:
http://www.bbc.co.uk/cult/ilove/tv/battle/index.shtml with info about the show, competition to win DVDs etc.

Similarly, you could maybe get them to do an "I Love TV - Monkey" PERMANENT section, which would in turn get a big plug from their Cult Television homepage.

Online UK DVDs news / reviews web sites

These 2 pages list a whole load of online UK DVDs news / reviews sites:
1) http://uk.dir.yahoo.com/Regional/Countries/United_Kingdom/Entertainment/Consumer_Electronics/Video/DVD/
2) http://dmoz.org/Regional/Europe/United_Kingdom/Arts_and_Entertainment/Film/DVD/

I've looked on a few of them, and can't see any mention of the Monkey DVDs... so thought I'd let you know about these sites, in case you wanted to send them information for their "news" or "reviews" pages.

Promotional postcards

Something I thought that could work for the Monkey DVDs is the use of promotional postcards - the kind you find in racks at cinemas, some bars and other places. I'm forever seeing these for films and other products - they're especially good if the majority of the back of the postcards is blank, so they can actually use it as a postcard and send it on. Just an idea - don't know how expensive / feasible something like this would be.



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